Marketing & Communications Manager - Aquatic Services
|Location:||Palo Alto, CA|
|Program / Dept:||Aquatic Services|
|Description:||Job Summary: The manager, marketing and communications, Betty Wright Aquatic Center, is the primary liaison for carrying forth timely and effective internal and external communication strategies & tactics among staff, participants and the referring community to the Betty Wright Swim Center, and continually tracking metrics and reporting results. |
Ensure highest ethical & business practices.
Ensure compliance with all legal requirements and agency policies.
Ensure a healthy, safe, clean working environment.
Ensure the health and safety of consumers, personnel and visitors at all times.
The developer for all marketing communications for the Betty Wright Center
Serve as the primary lead in writing, executing and reporting upon the annual marketing plan
Oversee the production of all newsletters, plans, reports & documents that are for external distribution by the BWAC
Implement communication campaigns preparing marketing and advertising strategies, plans, and objectives for the BWAC; plan and organize promotional presentations; update calendars.
Research competitive services by identifying and evaluating services characteristics, market share, pricing, and advertising.
Prepare marketing reports by collecting, analyzing, and summarizing data.
Keep promotional materials ready by coordinating requirements with Agency Marketing Director; inventorying stock; placing orders; verifying receipt.
Support Director of Aquatics by providing sales data, market trends, forecasts, account analyses, new product information and relaying customer services requests.
Plan meetings and shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
Update job knowledge by participating in educational opportunities; reading trade publications.
Undertake Marketing Activity about the BWAC to appropriate target audiences.
PHYSICAL ACTIVITY REQUIREMENTS:
Ability to lift & carry 10 lbs.
Ability to Drive
Ability to use a keyboard
|Qualifications:||Education: BA in Public Relations, Marketing or other related field|
Experience: 5 yrs. exp. in Marketing, preferably nonprofit.
Other: Communicate clearly & effectively, verbally & in writing; project a professional & positive image at all times. Have a valid drivers license and automobile liability insurance.
Pre Employment Requirements: Clearance with the Department of Justice by completing a background check consisting of having fingerprints processed by appropriate law enforcement agencies.
Provide clean DMV printout.
Post Employment Requirements: Physical, 2-step Tb test clearance. Maintain all job related certification requirements.
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